Following on from tonight’s fast and furious styled social media question and answer session during #ForeBizChat, please find a transcript of all of tonight’s information below.

If you have any other questions I would be extremely happy to help and answer them.

Q1. Is there any point to Google+ #ForeBizChat
A1. My honest opinion is no. Much better connected networks with larger communities of people exist for your business to use #ForeBizChat
A1. Fresh staffing have been signed to google+ but I feel that Google need to stick with what they know, search #ForeBizChat

Q2. We are a B2B company, should I ignore Instagram? #ForeBizChat
A2. Absolutely not. Instagram is one of the fastest growing networks and is of use to all businesses #ForeBizChat
A2. Getting your employees involved is probably the easiest yet most rewarding way of increasing engagement via Instagram #ForeBizChat
A2. Some B2B companies make the most of this and post nothing else but their employees’ activities. Check out @Hootsuite #ForeBizChat

Q3. Should I always use a picture when I tweet? #ForeBizChat
A3. Not always. However, Content with relevant images gets 94% more views than content without relevant images #ForeBizChat
A3. A good mix of plain text, conversation using @ and images will get you the best results #ForeBizChat

Q4. Can you explain what a hashtag is? #ForeBizChat
A4. People add the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorise.. #ForeBizChat
A4. ..those Tweets and help them show more easily in Twitter Search #ForeBizChat
A4. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword #ForeBizChat
A4. It adds a conversational element to your messages and allows others to find your content easily #ForeBizChat
A4. You are all following a chat this evening using #ForeBizChat
A4. Keep things simple and do not use more than 2-3 hashtags per tweet #ForeBizChat

Q5. Is my social brand me, or my business? #ForeBizChat
A5. Both. I use @tomjamesedwards for my views and opinions which are separate from my businesses @BIT_Quirky #ForeBizChat
A5. My personal account is foscussed around my hobbies and interests, where as our business account is agency related #ForeBizChat
A5. I would advise creating separate accounts for personal and business usage #ForeBizChat

Q6. I see people checking into locations on Swarmm – what’s this? #ForeBizChat
A6. Swarm is a mobile app for iOS and Android that allows users to share their locations #ForeBizChat
A6. A spin-off from and companion location gaming app to the older Foursquare #ForeBizChat
A6. Swarm allows users to check-in to a given location, as well as make future plans with friends and see who is nearby #ForeBizChat
A6. Great for small businesses with a active high street presence, think coffee shops, bars etc #ForeBizChat

Q7. How can I check up on my kids without them knowing? #ForeBizChat
A7. There are a few ways that you can monitor your child’s facebook account, most require that you have your childs login name and password #ForeBizChat
A7. Ask yourself if your child is too young to be using social media #ForeBizChat

Q8. Whatsapp – useful or useless? #ForeBizChat
A8. Useful. Great at effectively communicating with groups of people #ForeBizChat
A8. Something that could be used for your @Forebiz monthly group meetings, think trolley ban and weather updates #ForeBizChat
A8. Time saving and cost effective method of communication with multiple users #ForeBizChat

Q9. Are people really generating business from social media? #ForeBizChat
A9. Yes. @BIT_Quirky have multiple clients that came via social media #ForeBizChat
A9. It takes time, knowledge and patience but it certainly works #ForeBizChat
A9. For more information this please email me directly #ForeBizChat

Q10. Can I advertise on social media? #ForeBizChat
A10. Yes of course. Twitter and Facebook have excellent paid ad programmes open to all businesses #ForeBizChat
A10. You can target key demographic and increase your contents reach very quickly #ForeBizChat
A10. @BIT_Quirky can assist with any advertising requirements on social media. So please reach out for more information #ForeBizChat

Q11. How can I use Twitter Lists? #ForeBizChat
A11. A list is a curated group of Twitter accounts #ForeBizChat
A11. You can create your own lists or subscribe to lists created by others #ForeBizChat
A11. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list #ForeBizChat
A11. Here is a Twitter list for Fore Business chat members #ForeBizChat
A11. Lists help you group those your following into manageable groups and filtering social noise out #ForeBizChat

Q12. What’s the most urgent thing you have got to do right now to get started with social media marketing? #ForeBizChat
A12. Create and brand your profiles using the same information / imagery #ForeBizChat
A12. Secure your businesses name on the top social networks i.e Facebook, twitter, instagram, linked etc #ForeBizChat
A12. Create, share and interact with relevant content for your customer base #ForeBizChat

Q13. What really obvious mistakes do you see people making? #ForeBizChat
A13. Making things personal. If the account is business related, leave personal insight behind #ForeBizChat
A13. Not updating your followers regularly enough #ForeBizChat
A13. Incomplete profiles and information #ForeBizChat
A13. Not using a decent profile image that reflects the account. I.e if its your business, use your logo #ForeBizChat
A13. Starting strong for 3-5 days and then filtering off to other important job functions internally #ForeBizChat

Q14. When you have a social media presence, you open up a channel for your customers to communicate with you in the public eye.
Q14. So how should you handle it when customers complain on social media? #ForeBizChat
A14. Take their complaint on board, raise it with the relevant staff internally and resolve it quickly #ForeBizChat
A14. Negativity can be more powerful that positivity in some cases on social media #ForeBizChat
A14. Being polite and forthcoming will have a greater advantage over ignoring it completely #ForeBizChat
A14. If the complaint can not be dealt with immediately, respond asking for them to DM contact details and take it offline for resolution #ForeBizChat

Q15. Who should be running your social media? You vs employee vs outsourcing – pros and cons? #ForeBizChat
A15. I am always going to say outsource 😉 It is what we do for a living #ForeBizChat
A15. Businesses like @BIT_Quirky have amassed skills and knowledge that can help you gain bigger outreach.. #ForeBizChat
A15. .. interaction and conversion for time invested. Leading to much better ROI #ForeBizChat
A15. Using experts means you can concentrate on running your business without adding the stress of live social accounts #ForeBizChat
A15. Communication is of course key, so be sure you are getting what you want from an outsourced service #ForeBizChat
A15. Have clear goals and objectives that are broken down monthly, weekly and daily if required #ForeBizChat

Q16 Has Facebook finally grown up? Seeing lots of @forebiz business being done & kids seem to have moved on.
A16. Yes in a nutshell. Age 25 to 34, at 29.7% of users, is the most common age demographic. #ForeBizChat

Thank you again for everyone that took part, retweeted, asked a question or liked a post. Look forward to seeing you at your FORE Business events over the summer.


Author Tom

During my time working within digital marketing I have successfully re-launched websites, blogs, social media campaigns and negotiated deals with eBay, Amazon and PayPal.Previously featured on Mashable, CMS-Wire.Specialist Services: SEO, PPC, Social Media, e-Commerce Strategy, UX, Customer Retention, WordPress Development & Adobe Business Catalyst.

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